People want to do the right thing
The right incentives produce the right behaviour
The right
Incentives
Customer incentives
A customer who can see that your strategy is to satisfy their needs Is incentivised to:
- Buy your products
- Endorse your business
Employee incentives
A team that understands the strategy will align their behaviours to deliver that strategy. They will:
- Be clear about that they need to do at each decision point
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Be clear about that they need to do at each decision point
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Know what skills they need to do it – they will train and hire appropriately.
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Identify and fix incentives which are not aligned with the strategy.
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Engage with their fellow workers and endorse the company.