People want to do the
right thing

The right incentives produce the right behaviour

The Right Incentives Based on Strategic Clarity

Customer incentives

A customer needs to see clearly how your strategy will satisfy their needs.

Then they are incentivised to:

  • Choose your products and services
  • Endorse your business
  • Contribute to product development

The shape of every strategy is based on the five dimensions that resonate with customers. Make the SHAPE of your strategy clear to your customers.

Employee incentives

A team that understands the strategy will align their behaviours to deliver that strategy.

They will:

  • Be clear about that they need to do at each decision point
  • Know what skills they need to do it – they will train and hire appropriately
  • Identify and fix incentives which are not aligned with the strategy
  • Engage with their fellow workers and endorse the company

Every employee should understand the strategic SHAPE of your business.